SURF Cooperation

Spotlight digital innovation

Creating a consistent visual family to explain complex IT services in education & research 


Addicted to trees!

The Freetree icon was a fusion between the two most integral elements of the brand: a cursor and a tree. A cursor is a position indicator on a computer display screen—used to help navigate digital interfaces and therefore to shop online. We tilted our cursor slightly, added more ‘pine tree’ shaping; and created a fusion between the two. The cursor became the tree, and the tree became the cursor.


Animation series
Visual concept

Thanks so much Sagar, Sanne and the whole SURF Open Innovation team!

Driving IT innovation in education and research together
More than 100 education and research institutions in the Netherlands work together in the SURF cooperative to fully utilise the opportunities of digitalisation. Our goal: improved and more flexible education and research.

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