Capturing the unseen

Campaign design for the the world’s largest documentary film festival


Addicted to trees!

The Freetree icon was a fusion between the two most integral elements of the brand: a cursor and a tree. A cursor is a position indicator on a computer display screen—used to help navigate digital interfaces and therefore to shop online. We tilted our cursor slightly, added more ‘pine tree’ shaping; and created a fusion between the two. The cursor became the tree, and the tree became the cursor.

International Documentary Filmfestival Amsterdam (IDFA)

Concept visualisation
Graphic design

Thanks so much Eliane, Laura and the whole IDFA team!

From Wednesday, November 8 to Sunday, November 19, IDFA will host the world’s largest documentary film festival for the 36th time. Both the general audience and film professionals can immerse themselves 12 days in a diverse program with the latest films, interactive projects, an exhibition, performances, events, parties and workshops. Keep an eye on the festival pages for up-to-date information on IDFA 2023!